Video: Doshi Levien Expresses the Joy of Fine Design
September 14, 2012 
Irwin Weiner ASID - How refreshing to hear two designers talking about their work, stressing the importance of joy and fun in their designs.
Yes, good design is functional design, but form doesn't have to always follow function. Looking at cookware as an expression of culture and tradition, looking at shoes as a wrapping of materials around the feet, and drawing attention to the decorated backside of a usually-hidden part of a sofa - this is the wit that Nipa Doshi and Jonathan Levien bring to their Doshi Levien collaboration.
Design without a sense of humor is a sterile, bad business. Steer clear of it, and always look for that tongue-in-cheek touch for any design project to elevate your mood and put a smile on your face.
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