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Thursday
Sep202012

Give Yourself Over to a Bedding Rampage

DateSeptember 20, 2012

Irwin Weiner ASID - The Iconix Brand Group is great at creating well-targeted consumer brands, ranging from Candie's to Danskin and Rocawwear. Rampage is the brand they've created for the 18 to 24 year-old female audience, and the Rampage look is all about two words: strong and sexy. In the case of bedding, let's add reasonably priced and retail friendly - note that the 9-piece Rampage Pin Up Safari bedding set (full size bed) shown above sells for less than $100.

The patterns and colorways are wild, untamed, young, edgy, and very fashion oriented. This is bedding for the dorm or a young woman's apartment, the female counterpart to Joe Boxer (Joe is also a well-niched Iconix Brand Group brand). Click on each photo for more information.


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