This Designer Emphasizes Value

It's springtime, and we're all eager for a fresh start and a change of pace - in our designs, in our businesses, and in ourselves. We can learn about how reinvention can inspire us from New York designer Bill Scroggie, who reinvented his successful design business in order to meet the demands of the new economy.

Photo courtesy Bill ScroggieThe result is Scroggie Studio. In his studio, Bill Scroggie doesn’t only provide design services; he also creates his own line of furnishings, and helps clients take a look at the furnishings they already have and then transform them into beautifully-designed rooms that are bright, fresh, and elegant. 

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